Level Up Your Game
For the 2024 Olympic and Paralympic Games, Visa asked VaynerMedia to create a social-at-the-centre campaign that would capture Gen Z’s dwindling attention.
LEVEL UP YOUR GAME brought trios together to work on 6 different projects in 5 different countries, leading to incredible world-first ideas including the first video game featuring a real Paralympian, the first Olympic swimmer turned into a musical instrument and the first fencing sabre to create music with movement.
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The ‘hero film’ was a fictionalised version of what each docuseries really achieved, directed by Salomon Ligthelm.
All over social across Europe and beyond.
UK 1
SPAIN
UK
ITALY
GERMANY
POLAND
UK - DOCUSERIES 1 - ADAM PEATY, ELLIE DIXON, TIGRIS LI
UK - DOCUSERIES 2 - JONNIE PEACOCK, TALIA MAR
POLAND - DOCUSERIES - Kinga Dróżdż, Catchup, Kamil Wronski (and special guest Monika Brodka)
Then when the Olympics came around, we were on the ground in Paris.
Shooting daily ORGANIC content with athletes from all over the world.
