JetPac “Travel Virgin”

The Problem: 25% of Americans and 17% of Brits are "Travel Virgins". They are paralysed by the stress of the unknown, stuck in their predictable, boring life routines.

The Insight: You never know how good a "first time" can be until you actually do it.

The idea: Jetpac "pops their cherry" by removing the #1 fear of travel: being disconnected and stranded.

The Results: A 4-episode series heroing a real person alongside comedians and influencers as co-hosts. Plenty of additional content with over 3.5 million organic views and over double the expected engagement rate. 2.3x revenue growth over one summer. IP secured for future seasons. And we got featured in The Mirror UK. When was the last time any work from Singapore featured in the Mirror?