TikTok - Behind the Trend
To spotlight TikTok’s biggest cultural moments, we created a YouTube and TikTok series called Behind The Trend, diving deep into the platform’s biggest trends and the creators who made them happen.
Each episode explored the real story behind the scroll: interviews, reactions and behind-the-scenes insights into how these viral moments were born and what they meant to the people at the centre of them.
Featuring cultural heavyweights, including Louis Theroux and Amelia Dimz of Chicken Shop Date, the series turned trends into origin stories, and creators into the main characters.